- Julieta Censini

ZARA Fall/Winter Campaign 2014/2015


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ZARA Fall/Winter Campaign 2014/2015 is already out. No more than 20 looks make up this campaign.

Spanish brand is specialized in androgynous looks or masculine motif designs, so this concept is predominating in this new campaign again.

For this occasion, models are the English Edie Campbell, Belgian Ine Neefs, Australian Julia Nobis and Serbian Miji Mihaljcic.

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Colors Zara Clothing propose for Fall/Winter 2014/2015 are the classic black and gray, but, we can see a very slight splash of red color and leopard print cltohes. In general terms, we can say this campaign is faithful to its perennial tendency to offer looks that never become old fashion.

This campaign is sober and minimalist with casual and formal outfits, where it noted with some oversized clothing.

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As we saw in the first glimpse of Spring/Summer Collection 2015 by Custo Barcelona, Zara also has some sporty looks. We see some hooded jackets and sneakers. The sporty chic concept to keep on mind when we are out of the office.

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On the other hand, there are some satin looks, blazers, tops and pants to be more specifically. Leopard print is used in this Zara Clothing Autumn/Winter campaign in faux short, middle and long coat and jackets.

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Pants are perfectly straight-cut, however there are some cut-out dresses, tops and vests. They are risky choice for a cold party night. There are also two gray tweed looks, both with short sleeved tops. The variant is in the lower part; one look is a midi skirt and the other one with pants.

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For Men

Zara Men Fall/Winter 2014/2015 campaign is really awesome. When you see it you bring the idea of a man who likes simplicity, but it doesn’t mean to be out of fashion. Zara Clothing for Men it is perfect for those who are highly sophisticated, a man of culture.

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For them, we can see faux fur coats, aviator jackets, elongated  peacoats,  tweed suits and blazers, and knitting pattern or stripe sweaters. The splash of color, brown one, is inspired on wood, which was used it as background for the promotional video released to this campaign.  The three male models are: the Asian model Daisuke Ueda, Sweden Benjamin Eidem and British Matthew Holt.

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For kids and girls

As kids as girls blue is the color Zara Clothing offers for them. We can see looks more fun, sporty and with more colors. Blue is combined with springtime colors like yellow and green, which were used in printed coats or animal printed jackets.

There are also some fantastic pleated mini skirts, and there is an only black mini velvet skirt with a bold bow.

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Despite Fall/Winter involve the use of a lot clothing, Zara campaign explores comfortable looks. It is noted in its bell-bottom jeans, printed shorts, trousers and the canvas white sneakers.

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Different kind of blue makes part of the designs for kids, on the contrary to girls looks, there is clothing to protect well our kids. We can see: overcoats, jackets, knitted sweaters and ribbed blazers.

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Zara promotional videos for its Fall/Winter 2014-2015 campaign was filmed by Boo George.


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