Pull&Bear Summer 2011 Campaign

22 Mar 2011

For the upcoming season, the Indidex Group brand Pull&Bear has outdone itself. Photographed by the Spanish Txema Yeste, the summer campaign is absolutely gorgeous. We love the setting, the models, the story and, last but not least, the clothes.

You look at these photos and you just want to put on a light sun-dress and ride your bike to the lake, for some lazy sunbathing and swimming. The pictures grab you and bring you inside them. Light colors and braided hair for the girls, sexy low-waisted jeans for the boys. The campaign is very youthful and romantic, and you can get into the atmosphere even more by watching the adjacent video (suitably named “My 20s”).

You will find a very casual style to the clothes, with long dresses, denim, flowers in the hair, plaid shirts, sun hats and bare feet. They make you think of summer vacations, when there’s not much to do then to hang with your friends and relax. You might recognize the retro navy look that is so trendy now and the 70′s influence, that is all over the shops. Surprisingly, these can be mixed together and you get a very summery, romantic look. That doesn’t mean less sexy!



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