Clothes to buy – Warriors of Radness Spring Summer 2011 Lookbook

Warriors of Radness, a brand exclusively for men, has been nominated for best new menswear designer of 2011 by GQ magazine. They offer effortless beach and surfing wear, casual looks for easy going dudes.


The lookbook is extremely laid back. It makes us think of a group of old friends, hanging out at the beach, having fun, drinking some beers, taking some pics. But what are they wearing? The Warriors of Radness look is typically American and perfect for the spring-summer season. Tanks and shorts are the two main items in the wardrobe of a Warrior of Radness. These are sometimes combined with pullovers, tees, hoodies or long light pants.



The clothing is very colorful, like beachwear usually is, with neon splashes, zebra prints, stripes and color blocks. The tees are printed with such messages as “surf punks”, “warriors of radness”, “California beach life” or “respect”, along with various images and drawings.


The lookbook is in the same tone with the clothing: playful, fun, colorful and casual. While the pictures have an amateur look, the clothes all look very professional in cut and details – no wonder they’ve been nominated for best new menswear designer! The clothing is only available in selected stores and online, so feel free to check their shop!


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