Top 5 Fashion events of 2011
21 Dec 2011

At the ending of each year, people tend to think about time, they make retrospectives and resolutions, trying to learn from their mistakes from the previous year. In fashion, time flies so fast, trends change so quickly, that we sometimes forget to stop for a moment and put things in order.

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BSK November Lookbook
2 Nov 2011

November has just arrived and Bershka has already launched their November look books. These include their line for men, the youth BSK line and the women’s line. The one we’re gonna look at today is the BSK look book, which is fun, with easy to wear, yet cool combinations that we love. Before we get to the actual pictures, let’s see some technical stuff.

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Halloween costume ideas from American Apparel
27 Oct 2011

Halloween is just around the corner and you haven’t decided what you want to be yet? You think all the good ideas are taken, or you think you don’t have the time to prepare your costume, even if you did find a great idea? Stop worrying. We found the perfect solution to your problem, and we think you’re gonna like it.

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Celebrities in ad campaigns, fall 2011
9 Sep 2011

When a brand borrows the face of a celebrity to represent a certain product, the popularity of that product raises instantly. Along with the popularity rate of the celebrity. So, the hipper a face, the more products it will sell. Such campaigns are beneficial for both sides: the actress or singer gets higher visibility, as well as a nice cheque; the brand is more exposed due to the familiar face.

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Zara Women Fall-Winter 2011-2012 Campaign
24 Aug 2011

Besides launching the ad campaign for women, men and their young line TRF, Zara have been busy as can be.  The Inditex Group brand has recently opened stores in Sidney and Melbourne, Australia, and they are working on the opening of another exciting store: an e-shopping site for the U.S., on September 7th. Americans will finally be able to shop Zara online, so check out what they have prepared for the fall season!

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Juicy Couture Look Book
19 Jul 2011

There is a 10 years difference of age between the two stars featured in the latest Juicy Couture campaign, and yet the difference is hardly noticeable. Read more >>

Topshop Look Book
18 Jul 2011

Even though the famous designers launched their fall collections several months back, the high-street brands are just starting to do that now. It’s still hot outside, but autumn is around the corner, so Topshop, among others, published their fall-winter 2011 look book recently. Although not all of the clothes are available on the website, this is a very good preview of the upcoming trends.

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All white – A clothing trend for this Summer
28 May 2011

At first sight, white is difficult to wear. It’s easily getting dirty, it emphasizes bad skin in some cases, and it might even have a fattening effect. But what other color is more appropriate for the hot season? What other color looks this good against tanned skin and rejects the bright rays of sun? White has been really appreciated by designers during Summer, and many of them suggest all-white outfits for this season. And don’t think this style is reserved for the beach! On the contrary! You can get a cool, yacht look, or maybe an urban-chic outfit. The secret is to stay away from tight, synthetic fabrics, and choose fluid ones, with fluid cuts. Wide leg trousers with a loose, sleeveless top; a white maxi dress with some comfortable sandals;  a cute mini and a simple tee, with just a hint of a print – these are all cute ideas for you to try out this summer.

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Cycle chic girls: Cute outfits and ideas for women who like bikes
22 May 2011

What makes cycling so cool these days? Is it the European flair? Is it because it’s so beneficial for the environment? Or maybe because it gets you where you want while avoiding busy traffic? Well, it’s probably a combination of all of these, and it doesn’t hurt that so many celebrities left their cars in the garage and went out for a ride on their pretty bikes!

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