Massimo Dutti December Lookbook for women
16 Dec 2011

Massimo Dutti is part of the Inditex Group, but it’s a more elegant (and expensive!) then the other ones. The clothes are more formal, with sophisticated design, and they have lines for women, men and children. Massimo Dutti is on the market since 1985, and has later on (in 1991) been acquired by the Spanish fashion group. They now have stores in over 45 countries.

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Stradivarius December Lookbook
9 Dec 2011

The month of December is a special one – everyone knows that! It’s magical, with its pure white snow, the pretty lights all over town, warm, decorated houses, and, most of all, the tradition of offering and receiving gifts. Of course, we shouldn’t need a designated holiday to make us give presents, but since the tradition is so deeply rooted, we might as well, right?

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Alexa Chung for Me&City
4 Dec 2011

To give you my honest and subjective opinion, if Alexa Chung is wearing something, I kind of want to wear that thing, too. I loved her line in collaboration with Madewell, and I love her street style, which is British in the coolest and most fashionable way possible: trench coats, cat flats, the notorious Alexa bag by Mulberry, Peter-pan collars, lace and skinny jeans – Alexa really knows how to mix clothes and how to make fashion happen.

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Zara November Lookbook
23 Nov 2011

By now, you must be accustomed with the fact that some brands come up with a new look book every month. It’s the case of the Inditex group, part of which Zara will be our focus for today.

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Blanco clothing Christmas campaign
10 Nov 2011

It may not be the season to be jolly – yet – but several brands have launched their holiday campaigns, look books, or they’ve been at least teasing with sneak peeks of what’s to come. Some say it’s never too soon to start shopping for Christmas, to make wishlists or at least lists of gift ideas for your loved ones. We don’t completely agree, but we agree that November is a good time to start. Even though it’s not even Thanksgiving yet, you can start thinking what you’ll wear for the New Year’s Eve party, who you’ll kiss under the mistletoe and what presents will rest under the Christmas tree.

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H&M winter 2011 – 2012 collection
9 Nov 2011

The Swedish brand H&M isn’t wasting any time: soon after the launch of their collection in collaboration with Versace (see more about Versace for H&M here), they’ve released a new look book, designed especially for winter 2011 – 2012. The star of the campaign is no other than Frida Gustavsson, who was also featured in their Conscious collection this fall, alongside Caroline Brasch Nielsen. Frida is pretty busy this season, with campaigns for Max Mara, Juicy Couture, Prada and editorials for dozens of magazines.

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Zara TRF Fall-Winter 2011 – 2012 collection
3 Nov 2011

As you probably know, TRF is Zara’s “baby sister”, meaning that it’s their youth line. While the main Zara line is elegant and sophisticated at times, TRF is funkier, it’s fun and it’s really pretty, too!

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BSK November Lookbook
2 Nov 2011

November has just arrived and Bershka has already launched their November look books. These include their line for men, the youth BSK line and the women’s line. The one we’re gonna look at today is the BSK look book, which is fun, with easy to wear, yet cool combinations that we love. Before we get to the actual pictures, let’s see some technical stuff.

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Pull and Bear October Lookbook
30 Oct 2011

Pull and Bear launches a look book every month, and October is no exception. The look book for October is perfect for transitioning between the warmer fall weather and the cold winter weather: layers, knits and neutral colors are the key terms in this small collection.

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