Calvin Klein introduces its fall 2012 campaigns with Lara Stone [PICTURES]
Calvin Klein introduces its fall 2012 campaigns with Lara Stone. We are in the time when the best fashion companies launch their advertising campaigns to promote fall/winter 2012-13 fashion collections through pages of the best magazines out there. So, today is the turn of Calvin Klein which has the best image to promote all its lines by way of a true muse: Lara Stone. And those lines include an outstanding collection with beautiful CK clothes and also remarkable collections of jewelry and watches. The campaign has some carefully produced images in black and white but sometimes the model appears in full color to show us some of the designs.
If Karl Lagerfeld only needs five models, his camera and the Chanel products to create the autumnal advertising campaign of that French fashion house, it seems that, for Calvin Klein, it’s totally enough with the beautiful muse Lara Stone.
And, in fact, this year Calvin Klein has decided to launch global campaigns of all its brands for the fall 2012 season simultaneously, ranging from Calvin Klein Collection, to ck Calvin Klein, to jeans and its lines of jewelry and watches. All of them have been made in New York and produced by CRK, which is in charge of the creative management of the internal advertising agency at the company. Besides, CK has counted on Fabien Baron, an adviser who is the Baron+Baron creative manager.
Calvin Klein Collection campaign
Calvin Klein Jeans
- ck Calvin Klein
Calvin Klein Watch & Jewelry
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