Calvin Klein introduces its fall 2012 campaigns with Lara Stone [PICTURES]

17 Jul 2012

Calvin Klein introduces its fall 2012 campaigns with Lara Stone. We are in the time when the best fashion companies launch their advertising campaigns to promote fall/winter 2012-13 fashion collections through pages of the best magazines out there. So, today is the turn of Calvin Klein which has the best image to promote all its lines by way of a true muse: Lara Stone. And those lines include an outstanding collection with beautiful CK clothes and also remarkable collections of jewelry and watches. The campaign has some carefully produced  images in black and white but sometimes the model appears in full color to show us some of the designs.

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If Karl Lagerfeld only needs five models, his camera and the Chanel products to create the autumnal advertising campaign of  that French fashion house, it seems that, for Calvin Klein,  it’s totally enough with the beautiful muse Lara Stone.

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And, in fact, this year Calvin Klein has decided to launch global campaigns of all its brands for the fall 2012 season simultaneously, ranging from Calvin Klein Collection, to ck Calvin Klein, to jeans and its lines of jewelry and watches. All of them have been made in New York and produced by CRK, which is in charge of the creative management of the internal advertising agency at the company. Besides, CK has counted on Fabien Baron, an adviser who is the Baron+Baron creative manager.

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We see Lara Stone, who was one of the godmothers of the CK party during the last Cannes Film Festival, posing with designs in black and white along with Tyson Ballou in some photos taken by Mert Alas & Marcus Piggott in both black and white and light colored  display. These pictures are shaded with the clothes the models wear, which are also part of this bi-colored wrestle.
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  • Calvin Klein Jeans

For the jeans campaign, we again see Lara Stone posing in a very sexy way with some jeans of the company and a dark shirt, while she is accompanied by two male models: Myles Crosby and Janis Ancens. They are in an environment that looks like an abandoned factory with dark colors where the skin of the models is emphasized.
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  • ck Calvin Klein
As for the most juvenile campaign of the company, Lara Stone is not appearing this time. Instead, she is replaced by another beautiful girl: Liu Wen accompanied again by Myles Crosby who was also selected for this line. Wen wears a classic black dress that has all the Calvin Klein essences. On the other hand, Crosby is wearing a black jacket suit with a white T-shirt.
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As known as the watches collection of the company. Again, this brand counts on Lara Stone as public face; this time, she wears a white blazer while she is reclining herself on a cushion in order to let us see her white watch with golden details.
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Honestly, it’s not surprising that Lara Stone was chosen by Calvin Klein to be a protagonist in its autumnal campaigns, since she is very successful as model when appearing on ads. Besides, the company can save money when all the photo shoots can be carried out at the same time.
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