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- Julieta Censini

Alexa Chung for Madewell


Alexa Chung started her modeling career at the age of 16, when she was discovered by an agent from Storm Model Management. She had campaigns for Fanta, Sony Ericsson and Urban Outfitters and has been in some music videos. She gave up modeling after four years and entered the world of television and journalism, as of 2006. Five years later, Alexa is on all the best-dressed lists, with her preppy-hipster style that cannot be copied, and sometimes works as a designer. Mulberry named a bag after her (the Alexa), she’s been described as “the Kate Moss of the new generation” by The New York Times and Anna Wintour called her “a phenomenon”.

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- Julieta Censini

Must-haves for Winter 2011-2012


Now that fall has officially started, there’s nothing to do but think of what to buy for the following season: winter. Every designer and brand comes with their own suggestions, and we made a small list of basic things that you might want to add to your wardrobe.  Not only are these pieces warm and cozy, they are also versatile and can be worn in a million ways.

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- Julieta Censini

American Eagle new arrivals for men


The fall-winter season asks for some shopping. Maybe you need a new coat, maybe some new boots or just some shirts for everyday wear. If you’re keen on the American heritage and you like this style in fashion, then American Eagle is the right place for you to shop. They’ve got apparel, footwear and accessories for both men and women, and their target audience is young and casual.

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- Julieta Censini

UGG Australia Fall 2011 collection


UGG Australia is one of those brands so highly acclaimed and so despised that the controversy bought them worldwide success and recognition. Loved by some because of the incredible comfort of the footwear, the brand was accused on several occasions of creating ugly boots that have nothing to do with fashion. However, celebrities as well as common people never ceased to wear them, especially when traveling, shopping or doing any other activities that imply a lot of walking. Mostly made of sheepskin, these boots keep a stable temperature of the foot, regardless of the weather and season.

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- Julieta Censini

Kate Spade Fall-Winter 2011-2012 collection


When it comes to American fashion, Kate Spade is one of the brands that you know you can trust: Its stuff is trendy, fun and of excellent quality. For the fall-winter of 2011, its suggestion is to avoid blending in: wear bold colors, surprising silhouettes and pieces that make an impact. Its slogan for the fall campaign, “understated is overrated”, is dedicated to the powerful woman who likes to be the center of attention, who can make an entrance and won’t ever go unnoticed.

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- Julieta Censini

Celebrities in ad campaigns, fall 2011


When a brand borrows the face of a celebrity to represent a certain product, the popularity of that product raises instantly. Along with the popularity rate of the celebrity. So, the hipper a face, the more products it will sell. Such campaigns are beneficial for both sides: the actress or singer gets higher visibility, as well as a nice cheque; the brand is more exposed due to the familiar face.

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- Julieta Censini

Zara U.S. online shop launch


While in Europe Zara was available online for a while now, for the U.S. citizens things weren’t so good: they could only dream of shopping Zara from home and receive everything at their doorstep. Things are different now, as the new Zara e-commerce site has been launched today.

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- Julieta Censini

H&M Fall 2011 Campaign


In the past years, the Swedish brand H&M have showed that they are not your regular high-street store: they’ve had collaborations with Stella McCartney, Roberto Cavalli, Lanvin, Comme des Garcons, Jimmy Choo and Sonia Rykiel. They’ve announced the following collaboration with a big fashion house: Versace… and the fashion savvy shoppers of the world are waiting to get the iconic Versace pieces at the affordable prices of H&M.

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